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MetricMSFTGOOGLAMZN
CompanyMicrosoft CorporationAlphabet Inc.Amazon.com, Inc.
Price$530.68$321.80$254.08
Market cap$3.95T$3.92T$2.74T
P/E29.5x15.8x20.2x
Profit margin40.3%54.8%17.4%
SectorTechnologyCommunication ServicesConsumer Cyclical

Cross-sector view

Different sectors: general rows only

What lines up

  • Type

    Operating companies

What does not

  • Scope

    Different sectors, so only the general rows are compared

Business mix

MSFT, GOOGL, and AMZN report cloud as a segment, not a standalone business: Azure sits inside a company with a large software franchise, Google Cloud sits inside a company where advertising is still the majority of revenue, and AWS sits inside a company where retail dwarfs it by revenue. Comparing them side by side means comparing three different overall revenue mixes, not three pure-play cloud stocks.

Snapshot

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MSFT vs GOOGL vs AMZN | Compare | BullBrief